SPORTV: TENNIS GRAND SLAMS 2021

Client
SporTV

Art Direction
Bad Samaritan, Diogo Saraiva, Dominique Kronemberger and Flora de Carvalho

Storyboard
Bad Samaritan, Diogo Saraiva and Flora de Carvalho

Illustration
Bad Samaritan, Diogo Saraiva and Dominique Kronemberger

Animation
Bad Samaritan

In 2021, at Estúdio Passeio, we created a series of animations for SporTV promoting the broadcast of tennis Grand Slams. France, England, and the United States were represented by national icons: the most famous celebrity of the Louvre Museum, Mona Lisa; the Buckingham Palace soldier, and the Statue of Liberty. We also illustrated some of the biggest names in tennis, who star in each tournament's bumpers: Rafael Nadal, the king of clay courts, as well as the legendary Maria Esther Bueno and Serena Williams.

Working under tight deadlines, we chose a style that would allow athletes to be recognized but reflect the humorous tone of the scripts. The color palette began with three shades close to the colors of Wimbledon, Roland Garros, and the US Open courts. The channel's identity appears in the institutional font.

The campaign's concept came from the SporTV team. We were responsible for turning it into a storyboard, art direction, and execution, except for sound, which was also produced by the channel.